I just came aback from the 109th anniversary American International Toy Fair captivated in New York City and I had a blast!
Around this time every year for the accomplished few years, I'd be home activity so beat accepting been amenable for putting calm a huge berth at the show, continuing about all day affair with customers, publicists, vendors, sales reps, and accessory afterwards hour contest and banquet meetings. And assuredly on the endure day, dismantling the berth and packing up all the toys and aggregate that bare to go aback to the office.
But this year was different. This time, I was on the added ancillary accessory the appearance rather than exhibiting, so I came home activity added exhilarated. Although I consistently had the adventitious to airing the appearance at some point during the event, this year was a altered acquaintance for me. I was able to airing the appearance with alpha eyes and a altered perspective...scouring the appearance for new and avant-garde articles and hot new toys, and revisiting abundant brands that accept lasted for years.
I accomplished how accomplishing it was to be a allotment of an industry that every year comes up with absurd articles that not alone offers accouchement the befalling for fun and play, but aswell has apprenticeship amount and promotes absolute social, mental, physical, cerebral abilities that will endure them a lifetime.
In this article, I anticipation I would allotment with you toys that were awarded by the Toy Industry Association, and trends that were apparent by industry experts.
Every year, the Toy Industry Association (TIA) holds its anniversary Toy of the Year (TOTY) awards during Toy Fair. These were the winners.
Toy of the Year: LeapFrog Enterprises LeapPad Explorer
Activity Toy of the Year- LEGO NINJAGO Fire Temple by LEGO Systems
Boy Toy of the Year - Hot Wheels Wall Tracks by Mattel
Educational Toy of the Year - LeapPad Explorer by LeapFrog Enterprises
Game of the Year - Angry Birds Knock On Wood Bold by Mattel
Girl Toy of the Year - Fijit FriendsTM Interactive Figures by Mattel / Radica
Infant/Toddler Toy of the Year - Elefun Busy Ball Popper by Hasbro / Playskool
Innovative Toy of the Year - Hot Wheels Wall Tracks by Mattel
Outdoor Toy of the Year - Rockboard Scooter - Mini by M.Y. Articles
Preschool Toy of the Year - LeapPad Explorer by LeapFrog Enterprises
Property of the Year - Angry Birds by Rovio Entertainment Ltd. / Striker Entertainment
Specialty Toy of the Year - HEXBUG Nano Hive TM Habitat Set by Innovation First Labs
As far as trends, industry experts acclaimed that there was a prevalence of big-ticket items this year as able-bodied as an arrival of educational toys for breed and preschool children, advertence that consumers are accommodating to absorb added post-recession.
Here's a arbitrary of the six top trends acclaimed by the Toy Industry Association:
GENERATION APP - An arising trend articular at Toy Fair 2011, this year there is an affluence of toys that plan with acute accessories and apps. Toymakers are application technology to enhance archetypal play patterns - not abolish them. Concrete toys abide basic to the play experience; in abounding cases, companies accept created acceptable toys that collaborate with accepted accessories that are already in so abounding homes... while attached in educational or alive apparatus for a ample play experience. Includes: Articles that plan with an app or acute accessories and articles that are based aloft an app or web acreage but accept no agenda tie-in.
GLOWING WILD - Toys that afterglow in the aphotic or ablaze up will access the toy alley this year beyond assorted categories - from alfresco and alive toys to arts and crafts and artistic products. Toys in this class add a absurd aspect to breach for kids of all ages. They "ignite" artistic play by cartoon kids into a apple of whimsy and admiration - from arts and crafts toys that absorb LED apparatus to agitative light-up toys that cautiously simulate fireworks. Includes: Toys that await on a afterglow basic to drive the play acquaintance and toys that are appropriately agreeable in the ablaze of day as they are in the aphotic (i.e. glow-in-the-dark board architecture blocks).
LITTLE LEARNERS - Far from simple "watch me" toys, articles in this class body cerebral and adorning abilities alpha at a actual aboriginal age, transforming little ones into well-rounded, constant learners. These toys aswell accord tykes a advanced ambit of play options to accept from - acceptance them to analyze their interests and talents and advance these abilities as they abound older. Includes: Infant to pre-school toys and amateur that brainwash and claiming and educational toys targeted to accouchement of all ages.
MANY WAYS TO PLAY! - Toys in this class appoint kids on assorted levels. Parents can buy one actual activating toy that will absorb and brainwash a adolescent for hours, days, weeks and months... acceptance them to absolutely get their money's worth. These toys accept absolute abyss - kids can play abnormally anniversary time depending on their moods or interests. Abounding of these toys aswell abound with a adolescent so that they can play in addition way depending on their age. Includes: toys that amalgamate assorted play patterns (i.e. alive play, role play, bold play, etc.) and customizable toys (playthings become a altered absorption of a child's individuality).
SAVE 'N' SPLURGE - Contempo toy industry abstracts appear by The NPD Group showed that consumers are added authoritative "purchasing trade-offs" - that is, affairs higher-priced toys at the amount of mid- to lower-priced ones. As a result, 2012 will see a improvement of toys that abatement on the college end of the amount spectrum, as consumers are accommodating to alleviate their purse strings a bit and absorb added on articles that backpack a top play amount bite or accept a assertive "WOW" factor.However, shoppers will consistently be admiring to affordable prices. Affordability was a trend in the accomplished few years and this sub-trend will abide in 2012 as parents and added shoppers accept absolutely appear to apprehend big play amount at affordable prices. Includes: "The Big Ask" / absorbing toys (at college prices) and collectibles / broadcast curve (at affordable prices).
YOUNG MAESTROS - A advanced array of agreeable toys will hit a top agenda in 2012 as kids of all ages - from breed to tweens and adolescence - bedrock out with toys and amateur that advise them how to play altered instruments, convenance their singing, or appearance off their ball moves. This trend is getting apprenticed abundantly by pop ability - such as television shows like American Idol, Glee, The Voice and X Factor. Includes: toys for adolescent kids that advise music basics and toys for earlier kids that let them challenge their admired pop stars.
One affair apparent to a lot of humans this year was a faculty of absolute activity biting throughout the show. A apathetic abridgement affected retailers to buy beneath during the contempo fourth quarter, which accustomed them to advertise through a lot of of their account and in about-face encouraged them to abode orders at the show. This was affable account for toy manufacturers!
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